Chiefs jersey sellers anticipate high demand in NFL Draft

KANSAS CITY, Mo. — Even though Patrick Mahomes didn’t play consistently in his first season after his draft day, his jersey still caused a stir wherever Kansas City Chiefs merchandise is sold.

His popularity, of course, only skyrocketed from there.

So it’s a big question for retailers right now: what names will customers ask for?

Draft Day is a major milestone in potentially becoming a household name in Chiefs Kingdom. Plus, according to some retailers, there’s a pretty healthy market for player jerseys, even for those who haven’t set foot on the pitch yet.

Best-selling jerseys are somewhat obvious at Rally House: Mahomes, Travis Kelce, but fans like Alex Babb are open-minded heading into Draft Day.

“If we get this stud receiver, this jersey sale will probably be the jersey sale because we’re going to put some fast people on the field,” Babb said.

Chelsea Pletke is a Store Manager at Rally House. She said the request would not match five years ago, after the time Mahomes was drafted.

“When Mahomes was first drafted, everyone wanted his jersey – even if he hadn’t even started yet. I remember the game he started in Denver at the end of the season right before the playoffs, everyone was coming in and demanding Mahomes,” Pletke said.

So what should drive demand this year as fans anticipate the Chiefs’ offensive rebuild?

“Wide receivers and running backs because that’s basically where you see the most action with the score and everything,” Pletke said.

But the biggest driver for customers is probably personal reasons.

“Maybe they played that position in college. Maybe they played that position in high school. Maybe it’s someone they went to the same college with and they still have that hometown pride and allegiance to that college,” Pletke said.

“So I guarantee you there will be people here the day after the draft asking when we get this jersey or when we get this t-shirt,” Pletke said.

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