Design the new USA cycling jersey – and receive a free kit for your troubles and more on the live blog
As far as botched social media campaigns go, that’s up there.
Last night, USA Cycling announced that it was offering ambitious creative bike enthusiasts the opportunity to design the country’s new member kit.
We want YOU to design the 2022 USA Cycling Member Kit! 🎉
If your design is selected, Cuore will bring your design to life and you will receive one for FREE.
— USA Cycling (@usacycling) March 21, 2022
Sounds pretty cool, right? That is until you see the compensation offered by USA Cycling for the time, effort and skill of the successful designer – one, yes one, free kit. The kit they designed… They get one. Yeah.
Naturally, social media was not happy with this and told USA Cycling:
Wait, all you get for doing the job for them for free is a free kit? pic.twitter.com/A8GZmB6tDW
— Dave Amirault 🏳️🌈 (@ozskier) March 21, 2022
So what you’re saying is you don’t want to pay to have your kit designed. I get it.
— Craig Harrison (@harrisoncreative) March 21, 2022
Let’s just say the ratios weren’t great (that’s how kids talk these days, isn’t it?).
Facing the initial backlash of a public backlash, USA Cycling quickly blocked anyone from responding to the tweet, while an Instagram post was also quickly deleted.
That hasn’t stopped people from criticizing the governing body in quote tweets, using the kit design pattern to condemn USA Cycling’s seemingly lax stance on labor rights:
Good, @usacycling took $1,000,000 in relief funds to pay its CEO $400,000+ and Director of Communications $200,000+ and American cycling remains in shambles, so here is my submission: https://t.co/ny6S2Ok5Xx pic.twitter.com/SvsWcKEnbD
— Drive fast | Drive slow (@tlongpine) March 22, 2022
— Bike_Things (5G+) (@Andy_likes2bike) March 22, 2022
Some took the opportunity to criticize the body’s reaction to anti-trans activists demonstrating during the national cyclocross championships in December:
— no war but a class war (fox) (@____ecc) March 22, 2022
While others have a little fun with:
— Josh Owen Morris (@JoshOwenMorris) March 22, 2022
I think Dave Zabriskie might be up for wearing this one…