Scale Fish Market will open a store in Jersey City this summer

Scale Fish Market is opening a store soon in Jersey City. Owners of the Farmer’s Market pop-up have been bringing the freshest seafood to locals since the spring of 2021. And now the team is gearing up to open a flagship store at 45 Coles Street, Jersey City. Read on to learn more about Scale Fish Market.

Become a Trap in Jersey City

Locals may already be familiar with Scale Fish Market since it debuted at Jersey City Farmers Markets in the spring of 2021. To date, the pop-up pops up in Hamilton Park on Wednesdays and Van Vorst Park on Saturdays. . The owners are Antonio “Tony” Rodriguez and his fiancée Geovanna.

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“We decided to test the waters with a fish market by attending several farmers’ markets in Jersey City,” says Tony, a Jersey City resident since 2014. hoboken girl. “After receiving so much love and support from our customers, we realized that our dream of being a small business owner was possible.”

Tony brings his years of expertise in the seafood industry and cooking in local kitchens to the large-scale fish market. Its specialties include crab cakes, salmon burgers, soups, chowders, salads and dips, which will all be part of the seasonal menu offered at the store.

Scaled Fish Market Coming Soon to Jersey City

^ Owners posing in front of the new location

What to expect

Scale Fish will carry “tons of local fish,” says Tony, “From sushi grade fish to local sea urchin and everything in between, we can usually source whatever the customer is looking for. We will also have a more exotic menu like Percebes from Spain, Knives and Japanese Hamachi to name a few. In addition, we will offer a wide selection of canned fish, caviar, smoked products and all the accessories that go with these items.

The “freshest” seafood will be brought to Jersey City from all over New Jersey and Montauk. For example, the black bass is from Asbury Park and the fluke is from Barnegat Light.

lobster roll scale fish market

“We do our best to support local fishing boats, whether off the coast of New Jersey, ports in Maine or docks in Florida. Supporting these women and men is key to our business,” Tony shares. “Finding good fish is not always easy. We have created links with fishmongers who buy directly from national and international boats. Buying directly from the source and processing each piece of seafood ourselves guarantees the quality, shelf life and freshness of our product.

Tony also says that Scale Fish gets the “freshest quality” from Fulton Fish Market, which is “the biggest and best fish market in the tristate”.


Scale Fish Market is expected to open in early summer.

kusshi oyster shell fish market

“We are thrilled to be part of this amazing community,” adds Tony. “The expansion of small businesses throughout the city and the wide variety of restaurants could not exist without the incredible support of the community.”

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In the meantime, fans of the pop-up can continue to show their support when Scale Fish appears weekly at the Farmers Market. Locals can also schedule the shipment of deliverables or place a catering order.

To stay up to date with the latest from Scale Fish Market, be sure to follow the store on Instagram found here.

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Written by: Diana Cooper

After landing her dream job as a reporter for In Touch Weekly and Life & Style Weekly, Diana moved to The Heights in 2014 and has lived in Jersey City ever since. Diana enjoys biking in Lincoln Park and taking fitness classes downtown in her spare time. She loves reality TV shows, dining out and having drinks with friends, and traveling to new places. Her job has taken her to meeting and interviewing celebrities as well as attending exclusive events and New York premieres. But at the end of the day, what she loves the most is snuggling up with her newly adopted kitten, Chloe.

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